People love video and if done right, you can engage new customers while providing them a compelling reason to buy from you in short promo video bursts. Product videos provide customers a confidence boost and reduce returns. Testimonial video’s offer viewers the social proof they crave before taking action. Simple “How-To” and “Behind the Scenes” videos have become a form of entertainment for millions of prospective customers.

For Facebook and YouTube video marketing to be effective, you will need to break through the clutter and that is where we come in. You can capture the raw video or we can. Our promotional video editing team cleans up this footage into bite size nuggets complete with a customized intro and concludes with a call to action that motivates the viewer.

We are not a high priced video production company; we are a local internet marketing agency that will strategically use Video SEO and optimization techniques that will increase exposure, increase views and social media shares to Facebook, Twitter and Linked-in. These social signals provide the authority Google and Bing require for their video search algorithm.

YouTube Ads are available in multiple formats. We have found that the direct response advertising on YouTube to be most cost effective for our clients and doesn’t require an investment into any video production, which gets expensive. We will ramp up and manage text and display campaigns for mobile devices on m.youtube.com and TrueView video ads for desktops and tablets. We can target customers in a specific geography, by topic, keywords or by demographic of the user if that information is available.

TrueView in-search ads

• Your video appears in a special promoted section of the video search results pages on YouTube and Google video results.
• You pay only when a viewer chooses to watch your video.
• Type a popular search such as “smart phones” into the YouTube search box to see a sample ad.

TrueView in-display ads

• Your ads appear alongside other YouTube videos, or on websites on the Google Display Network that match your target audience.
• You pay only when a viewer chooses to watch your video.
• How your ad appears depends on the publisher – a YouTube ‘suggested’ video is shown in the picture.

In addition to the two types of YouTube Ads above, we can advertise your promo video through the Google Display Network targeting a larger audience or cherry picking specific publications and information websites most frequented by your future clients. We can increase YouTube views by optimizing your videos with well-crafted Titles and Meta tags. Since Google search and YouTube search are linked, we can increase exposure of your videos through organic search. A well optimized video and crawlable transcriptions are indexed just like a web page and your audience will find your content much easier after we apply advanced video SEO techniques that will stand the test of time.