If you own a local business in the Philadelphia, South Jersey or the Princeton region, your local advertising strategy should be embracing mobile ad networks. Why? More than 89% of smartphone users noticed a mobile ad on Google’s mobile search networks. A whopping 90% take action after they searched for a local business that sells that product or service. Mobile search ads can dominate a search result page, increasing your ability to convert searchers into buyers.

Location Based Mobile Ad extensions dominate real estate on a smartphone and tablets search result. They can include a Google map position and two links that integrate with the phone’s dialing feature or GPS mapping feature for directions. Smartphone users are often seeking an immediate solution to a problem. The geographical reach of these types of ads should be within 5 miles of your business. Based upon the product or service you are offering, the ad copy we create for your business will help the user find you quickly and help them take immediate action. Ad rotation and timing will coincide with your operating hours and when the doors are open, the navigation feature of the phone will guide your new clients directly to your front door.

Click to Call Mobile Ads: Think of the way you use your smartphone. Search results that offer a clickable phone number get a higher click through rate because they become easier for you to do business with that advertiser. The geographical reach of these ads are much wider than map extensions and often benefit companies that request appointments or reservation be made such as fine dining restaurants, a medical spa, dentists, exterminators, remodeling contractors and others in the home trades. eXplorations will bundle in a call tracking phone number to help us measure your ads effectiveness. We will link Google Analytics to all digital advertising campaigns and the landing pages we create for your campaign. You will know to the penny the ROI of each campaign. Split testing allows us to continually improve ad copy, keyword groupings and the quality score. Focused on conversions and bid management, eXplorations will deliver results well beyond your expectations.

When the stars are aligned in mobile phone adverting, you get more clicks to your mobile website. Positive business reviews in customer rating sites like Yahoo Local, SuperPages, Google business listings and several others also get higher click through rates. This type of mobile ad uses the social trust you have developed and turns it into more customers from Google mobile search pages.

As a Google Engage advertising professional in the Delaware Valley, you will benefit from our expertise in ad creation, managing bids, higher than average quality scores and the support we receive directly from the Google Adwords team. eMail us here to start driving new qualified leads for your business today.

We will create a mobile ads landing page that is designed for speed and convenience. More than 45% of consumers will leave a website in less than 15 seconds if it loads too slow or presents a disappointing mobile experience.

We will also add a lead generation form if your campaign requires it. Here we account for the need for simplicity and only gather information required to close a transaction. Thumb texting into form fields can be challenging. Ease of form completion is very important to the mobile user experience.

Advertising with Google mobile ads is much easier when you are focused on servicing your new customers and you leave the advertising details to your new small business marketing expert. Let us design and manage your mobile campaign by calling us today or email your local mobile marketing expert today. Check out our Mobile Landing Page Example: Best viewed on your smart phone.