My most exciting results from a marketing campaign came from a series of YouTube videos we produced for a community bank. We knew in our gut that the award-winning YouTube campaign would bolster increased traffic to the bank’s web site because it was creative and fun. But we had no idea how well it would achieve other key objectives, such as viral reach and page rankings, among several others.

Advertisers have known for a century that the best commercials are those that demonstrate a product or service. Having interesting instructional videos on YouTube allows your audience to connect with you and see your message in action. With a video, you can demonstrate your knowledge and skill, establishing your organization as the expert. In the bank’s case, we showcased our creativity and strong sense of community spirit with entertaining one-minute segments that spread virally. When people like your online videos on YouTube, they share them with everyone they know.

A Forrester Research study revealed that videos are 50 times more likely to receive an organic first page ranking than traditional text pages. Just like a headline to a blog post, video titles pull impressive traffic. Good business video SEO starts with well-chosen keywords in your title, and you are more likely to show up on search engines. PLUS, Google owns YouTube, making a strong connection between video and searching. Let us know how you have used video in your business and what videos have captured your attention in the comments below.