Over the past 2 years, the Manufacturing Alliance of Bucks and Montgomery County has been trying to tackle some very big issues that impact us all in Southeastern Pennsylvania. The Made In America movement is sweeping our nation and our regional Manufacturing Alliance members are doing their part to help change the offshoring mindset right […]
The “Made In America” Movement Fueled By Manufacturers
Regional Alliance for Manufacturing: General Session
Regional Alliance for Manufacturing: General Session
Manufacturing Alliance General Meeting October 28, 2015 1:30 PM Major Topics: Regaining Business Lost & Cyber Security Other topics to be covered Education sub-committee – future events Ramp-it-up taskforce on progress of re-shoring grant activities Alliance leadership on “coming attractions” Where: Hatfield Township Community Room 1950 School Road, Hatfield, PA 1944 If interested in attending? Please drop an email into […]
How To Tell If Your Marketing Agency Is Concerned With SEO
How To Tell If Your Marketing Agency Is Concerned With SEO
If you are the business owner and you are also “The Marketing Team”, it is time to Fire Your Marketing Team! Many small business owners where too many hats to be effective. There is no reason why you can’t oversee the marketing activities and help write the strategy. Getting the attention new customers and nurturing […]
10 Most Effective Marketing Tools for Content Amplification
10 Most Effective Marketing Tools for Content Amplification
Getting your content seen is perhaps the most crucial step in your B2B content marketing strategy. But with so much content out there, it can be challenging to find your well-deserved place in the spotlight. To ensure that your content receives the recognition it merits, check out the following ten tools for optimal content amplification […]
Managing Your Online Reputation
Managing Your Online Reputation
I have been reading Andy Beale’s blog for years. Certainly one of the best bloggers for the online marketing space and he put together this Beginners Guide to Monitoring your online reputation several years ago. Some of the resources he mentions have changed since then but the fundamentals are all there. I will work towards writing […]
Winning in Google Local Search Requires Understanding
Winning in Google Local Search Requires Understanding
Your success in Google’s Local Search landscape starts with understanding typical consumer behavior. So it is important we learn from actual data like this local search behavior study . Over 5000 people responded to a survey and were observed using click tracking technology. Google uses this information to fine tune the math behind local searches […]
Personality vs. Product – A Marketing Challenge
Personality vs. Product – A Marketing Challenge
John and Aileen Crowley are the real life inspiration behind the recently-released major motion picture Extraordinary Measures, starring Harrison Ford, Brendan Fraser and Keri Russell. The movie, based on the book The Cure by Pulitzer Prize winning author Geeta Anand, chronicles the remarkable true story of one father’s race against time to quickly build a […]
Your Online Reputation Management Strategy for Corporate PR or Small Business
Your Online Reputation Management Strategy for Corporate PR or Small Business
Prior to consumer generated content sites like Twitter, Facebook, YouTube and the hundreds of others community focused forums, a business owner or corporation was driving most conversations about his or her products while developing a brand message. Brand reputation was influenced by one way communications through various forms of traditional media channels such as radio, […]
Creative Web Content That Hooks Your Readers
Creative Web Content That Hooks Your Readers
Have you ever read a book and told friends you “couldn’t put it down?” The writer grabbed you from the title on the front cover and didn’t let you go until you’d read the entire thing. Your web content should have the same effect. (more…)
Increase Website Conversions – The Power of Web Analytics
Increase Website Conversions – The Power of Web Analytics
The vast majority of small business websites I have encountered do not use Google Analytics (or other forms of analytic tools) as effectively as they can. Most business owners have spent a few thousand dollars building their website but ignore one of the most important things you can do for your business. If knowledge is […]