Remember when you got your 1st Blackberry? For me it was early 2003 and I could not put the thing down. Every time it buzzed, I had to see the email and reply right away. Very quickly I was addicted to my “crackberry”. Smartphone usage is growing at a phenomenal pace, faster than the blackberry and has penetrated over 44% of the US population. The vast majority of us are using search to find and navigate the local web. Over 70% of these folks are connecting with a local business such as local restaurants, retailers, professional services and entertainment venues.
Small business advertising dollars are limited and therefore should be highly targeted at those most likely to buy. Businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the new, constantly connected, consumer. Here are a few ideas on how to use location based mobile ads with Google.