The big search engines, like Google and Bing, are more sophisticated than ever. Their algorithms now focus on localization, searching for content that hones in on specific geographies. That’s why it’s more important than ever to “localize” your content

Google estimates that by 2015, local search revenues are estimated to top $8 billion, so if your business is in particular geographical areas, it’s important to create content that tells the search engines where you’re located. Examples of content include business address or dealer locations, area codes, zip codes or any information specific to audiences in each location.

Next, work on developing links that point to your website from by optimizing local profiles. Both Google + and Bing Local Business are wonderful resources. If your content is relevant for the reader and highly localized, you’ll be more likely to get links from social networks like Facebook and your local Patch. Keep your content valuable for users. The more quality links to your site, the higher your rankings will be.

Google loves to display local business results whenever it is appropriate to the search.