Client: Thomas G. Wells Construction, LLC

On October 5th, we published a little information about the initial Phases of our SEO program for this home renovations contractor in Bucks County. After optimizing the key elements on six primary web pages with the keywords we are targeting. The next step was to do some smart SEO web mastering. I use a 15 item checklist that addresses broken links, page redirects, crawl errors, page speed and 404 pages. Nothing stops a search engine robot faster than a broken link. Web Spiders follow links. Quality Links – Internal and External are VERY IMPORTANT. Sorry to shout but no one seems to give this subject enough attention it deserves.

SEOmoz published this article in their Beginners Guide to SEO that does a good job explaining the seo link building best practices. Our link building service is what sets us apart from everyone that claims to do local SEO. We employ a very methodical approach to building high quality links that bring trust, authority and a diverse link profile for clients…All White Hat and Google LOVES IT!!

There are many ways to get quality links and it is important to be diverse. There are 1000’s of business directories online…most of them are WORTHLESS and not great for SEO. I do optimize 7 local profiles for a client from the few directories that have value. I don’t consider the SEO link value in some of these cases, rather their business opportunity value and to improve our ability to manage a client’s reputation.

• Google Places is a must for every local business.
• Yahoo Local will drive traffic and SEO juice.
• Bing’s Business Portal is also a must.
• Yellowpages.com allows 7 plus links…don’t expect anyone to find you there. I do this only for the seo link juice.

Clients often select three more that help with online reputation management and are relevant to their specific industry.

Link building should look natural. In this case the client started with 7 links, a few months later we have over 110. Too many too fast will send up red flags. Our off page SEO leverages SEO Articles like these, content development websites like Squidoo and a blog link here and a blog link there are all good. We also used news resources, our client vendors and we have a treasure trove of high page rank resources that I will never divulge.

The result is SEO Optimization Gold for this client that is now busier than ever and is booked business through most of the winter and hiring subcontractors to help him keep up with the demand.

Is SEO right for your business? Let’s find out. Contact us today to set up an evaluation of your website!