Contractor that specializes in Green Homes & Energy Efficient Programs
Thomas G. Wells Construction approached e-xplorations Marketing in March of 2011 inquiring about Search Engine Marketing and their desire to improve the quality of traffic to their website. We preformed a site evaluation for http://www.tgw-construction.com/. The site evaluation included the following information:
- Current rankings in search engines for the top ten keyword phrases for their market.
- An evaluation of their current on page SEO elements including page Titles, Description Tags, Headings, content, links and images.
- A backlink profile and new linking opportunity
- An understanding of the direct competition online for their services.
- Additional items that are important for SEO success
Wells construction developed and launched their website in the summer of 2009. The client was unaware of any site traffic when we first met with them in March of 2011. 
However, they had less than 20 calls within a two-year period. The first action we took was to install Google Analytics when we were hired in late March We quickly noticed that the site averaged LESS than 30 visits per month from all over the country. Of those 30 visits, 44% was direct traffic and 48% from search engines. The keywords used in search were all variations of the company name representing people who already knew who the company was and most likely sought a phone number or additional information on the “About Us” page.
However, they had less than 20 calls within a two-year period. The first action we took was to install Google Analytics when we were hired in late March We quickly noticed that the site averaged LESS than 30 visits per month from all over the country. Of those 30 visits, 44% was direct traffic and 48% from search engines. The keywords used in search were all variations of the company name representing people who already knew who the company was and most likely sought a phone number or additional information on the “About Us” page.
The next step in the process teased out 50 plus high value keyword phrases that would deliver qualified search traffic, low barriers for success and showed good promise for converting visitors into buyers. Here are three examples of the Long Tail keywords we are using:
By optimizing six (6) on three of our primary pages, we will lay the foundation for 100’s of variations of these primary phrases.
Stay tuned to the next installment of this case study to learn what we did next to get this client to page one of Google.
Want to find out how your website is currently ranked? A basic website evaluation is always a good place to begin. Contact e-Xplorations Marketing today to get your website evaluation performed and let’s schedule a consultation! Local Search Marketing is one of the best forms of marketing one’s business today!
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