Mobile ad spending will grow to over $4 billion in the US by 2015¹ where 70% will be targeted to consumers using location awareness technologies within smart phones. The key to your success is to present your offers to the right audience, at the right time, with intelligent ads. The “call to action” should be […]
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Mobile Advertising Tailor Made for Local Businesses
Mobile Advertising Tailor Made for Local Businesses
Mobile Advertising Tailor Made for Local Businesses
Mobile ad spending will grow to over $4 billion in the US by 2015¹ where 70% will be targeted to consumers using location awareness technologies within smart phones. The key to your success is to present your offers to the right audience, at the right time, with intelligent ads. The “call to action” should be […]
Proven Tactics in PR and Social Media
Proven Tactics in PR and Social Media
By Kaitlin Friedmann, Public Relations Manager, Creative Marketing Alliance (CMA) I grew up in the MTV generation so when I hear social media experts predict the death of the press release, it makes me think of the panic that must have stricken radio stations across the country when “Video Killed the Radio Star” was popular. […]
Measure Advertising Effectiveness with Google Analytics – Then Take Action
Measure Advertising Effectiveness with Google Analytics – Then Take Action
Running Google Analytics on your website is a must for any business interested in spending their marketing dollars wisely. If you are in the habit of just writing checks and not concerned about your return on investment, please feel free to make your next check payable to me and I will be happy to personally […]
Advertising on Mobile Phones with SMS – 5 Mobile List Building Tips
Advertising on Mobile Phones with SMS – 5 Mobile List Building Tips
Successful SMS text marketing promotions should be fully integrated with your current online marketing initiatives as well as your more traditional communication strategies. This tactic cannot yet stand by itself. Text messaging is a very personal experience for most mobile phone users in the US. Gaining brand trust starts by respecting this personal space. Therefore […]
Mobile Web Marketing for Small Business
Mobile Web Marketing for Small Business
Why should mobile advertising be a viable option for a local small business owner? In February 2011, total Smartphone subscribers topped 69.5 million people in the US. Mobile users are 3x’s more likely to purchase than those using a personal computer. If that is true, then the question is “Why is this so important for my local […]
The Power of Partnership Marketing
The Power of Partnership Marketing
Bill Gates once said, “Our success has really been based on partnerships from the very beginning.” Successful business people understand the importance of creating strong business partnerships. Having invested my past 10 years at Pennsbury Manor as the Director of Marketing and Public Relations, I have learned how important it is to (more…)
Video Marketing Has Power to Convert Viewers into Buyers
Video Marketing Has Power to Convert Viewers into Buyers
There is no denying the fact that a properly optimized video has power. American consumers love watching videos. 172 million U.S. Internet users watched online video content in just one month (comScore, Inc. Video Metrix Jan 2011) and that number continues to grow. It takes more than just good video SEO to break through the […]
Keyword Expert Unveils Keyword Selection Secrets for Google Page One Results
Keyword Expert Unveils Keyword Selection Secrets for Google Page One Results
Keyword selection is the most critical component of your website marketing strategy and it starts with solid research into the words and phrases potential clients would typically use to find your business. Searchers use keywords to help find a solution to a problem or challenge, therefore high value keywords for your business should describe how […]
How to Increase Your Influence through Social Media
How to Increase Your Influence through Social Media
Within a company’s communications plan are defined strategies, messages, and marketing and public relations tactics for reaching specific and targeted audiences. Much like a direct mail postcard, a press release, or an advertisement, social media is a tactic. The tactic of social media engagement can be employed to establish an expertise in a single area, […]