AI SEO Services for Google, ChatGPT & all the other LLM’s

Most are using ChatGPT, Google’s Gemini, the AI Overview, Microsoft’s CoPilot or anyone of many Large Language Models (LLMs) out there to generate information, evaluate options, compare brands and aid them in the decision making processes. Just like you and your team are. Getting your company mentioned or “cited” by the (Retrieval-Augmented Generation) RAG in AI tools does not happen by accident. Our AI visibility experts understand how to make that happen for you and your brands. Just like SEO, its not magic but requires even more effort than traditional search optimizations before AI assistants.

The Key Elements of AI SEO are clear. After all the foundational aspects of optimizing your website for traditional search have been addressed, we need to focus on

1. Content That is Clear and Concise
2. Trust and Authority from 3rd party websites
3. Brand Reputation

We have seen so many different acronyms to describe what we call AI SEO Optimization. Let’s clarify some of these for you here.

• SEO = Search Engine Optimization:The goal was to earn rankings and clicks from searchers using Google, Bing, YouTube, Amazon and any number of smaller search engines.
• AEO = Answer Engine Optimization: This has more to do with structuring your content so AI answer engines can deliver clear, authoritative, concise responses directly to users.
• GEO = Generative Engine Optimization: Most of these tools are designed to “generate” interpret, synthesize, and present information accurately. Not a fan of this acronym GEO. Someone did not think that through when they coined it.
• SGE = Search Generative Experience: This term relates specifically to optimizing content for Google’s AI Overview. Too narrow minded in my opinion.

All of these terms fall under the umbrella AI SEO. Together, our goal is to get your website, digital content, company name and brands – mentioned, cited and linked to – your website’s content pages. The practice of SEO remains just as necessary today as it was before AI assistants. But now there is an additional layer of tasks required to help the AI programming crawl, synthesize and qualify the authority and trust your content over others.

For us it starts with the foundational elements of SEO. Which goes way beyond optimizing content for Large Language Models (LLM’s). A typical LLM optimization agency may focus only on developing a llm.txt file, and reformatting machine-readable JSON code to prettier JSON Schema. Structured data SEO tasks are important but very limited in scope.

We will re-evaluate all of your most valuable pages and content. Google and Bing are still the dominant search tools so we optimize Titles, Meta tags, headings and page content with a little twist from keyword-based search phrases to Semantic Search phrases. Content structure matters more than ever. Google has spent years developing its content quality guidelines of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). That methodology is more important today for all Google AI products. We may also need to restructure your page content to provide concise, direct answers at the very beginning of a page or section. FAQ pages are heavily used by AI tools. So, let’s give them what works best for all the AI large language models.

Here are some of the more popular tools to automate brand monitoring on social forums like Reddit and Quora. Why, these two? Because most LLM’s in the market today were trained to measure social sentiments and mentions on these platforms. Many small businesses have developed their own customized social listeners with the help of an independent contractor.

Mentions from reputable news sites, industry blogs, review platforms, and forums are highly weighted by ChatGPT and certainly Google search products. Success in Search Engines has always relied upon links from 3rd party sources as votes of confidence. This is where Google products has the edge over other AI LLM models. Establishing page link authority is new to ChatGPT, Claude, Grok, Perplexity LLM’s and Google is not giving away the recipe in this arena. Therefore, these LLM tools are currently relying upon Reddit mentions, Quora answers and a handful of review platforms in addition to very high-level news sites, industry blogs to establish authority today. That will change in time.

Therefore, we may ask you to assign a “Social Ambassador” to oversee your activity in these forums. We can get you set up but week-to-week activity in these forums is on you. We will take care of the backlinking profile. All of these activities help you improve your reputation, trust and authority from 3rd party websites.

OpenAI is now focused on integrating ChatGPT search with many early adopters in the retail sectors, travel booking engines, media outlets and even Microsoft and Salesforce. OpenAI has launched dedicated modes like ChatGPT Health, which integrates with Apple Health and MyFitnessPal to provide search-driven medical context and advice. OpenAI’s Apps SDK is being leveraged to build custom interfaces that connect ChatGPT’s reasoning directly to the backends of various apps and websites.

The future is not yet clear on how to get your content ready for this next generation of AI search tools that couples with 3rd party assets but we are intent on figuring it out.