…is Search Engine Optimization

Google’s SEO Starter Guide was published in November 2008 and basically tells us how to optimize websites. This document clearly states, “Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines.”  There is no mystery to SEO! It takes …

  • Great Content that interests a Community (Fresh, Relevant & Keyword Rich)
  • Good Clean Website Architecture and well written source code. 
  • Captivating Format of your content and simple internal navigational structure.
  • Great Content that interests a Community (Fresh, Relevant & Keyword Rich)

Search optimization is about making small changes to parts of your website regularly for the purpose of improving the customer experience. By themselves, these changes tend to be slight adjustments or improvements that may seem meaningless, but when combined with other enhancements throughout the website, they could have a dramatic impact on your site’s user experience and performance in organic search results.

SEO Specialists Share Secrets

Understanding SEO

Understanding SEO

According to 72 SEO’s surveyed on the Components of Google’s Ranking Algorithm, On-Page optimization represents only 15% of the recipe for search engine success.  Trust and Authority of the business and/or domain has a greater impact…almost 25%. Now trust is an attribute that is earned over a course of time. As you can see, it is also important to become the expert  or authority in your field.

Almost 50% of the reason why one website ranks higher than another lies in the linking quality, quantity, relevancy of the source and how well that link was constructed.

Strategic Link Building is the Key

Link building is an effective online marketing strategy and the key to your company’s success. If you strategically place your links, you’ll be surprised with the qualified traffic you get and how those links build and grow over time.  More links equals more sales and customers! 

You want high authority websites linking back to you – A link from a reputable news source or a major university is worth more than a link from your friend’s parenting blog. It’s also advised to check the authority of the URL linking to you.  The basis to effective link building is to always, always add VALUE to the content you create. If you create bad, irrelevant content, no one will link to your site and you will have stopped your campaign in its track.