Successful SMS text marketing promotions should be fully integrated with your current online marketing initiatives as well as your more traditional communication strategies. This tactic cannot yet stand by itself. Text messaging is a very personal experience for most mobile phone users in the US. Gaining brand trust starts by respecting this personal space. Therefore building your mobile marketing list Read the rest of this entry »

Mobile Web Marketing with Bulk SMS

Why should mobile advertising be a viable option for a local small business owner? In February 2011, total Smartphone subscribers topped 69.5 million people in the US. Mobile users are 3x’s more likely to purchase than those using a personal computer. If that is true, then the question is “Why is this so important for my local small business?” Think about how Read the rest of this entry »

Bill Gates once said, “Our success has really been based on partnerships from the very beginning.” Successful business people understand the importance of creating strong business partnerships.

Having invested my past 10 years at Pennsbury Manor as the Director of Marketing and Public Relations, I have learned how important it is to Read the rest of this entry »

Business networking is often at the core of any new business development efforts for most small businesses. One of the first actions I took when launching our online marketing solutions business was to identify regional Chambers and B2B networking groups that may add value to our marketing strategy. Having managed a team of sales people for my corporate employers over the years, I often delegated the tasks of business card exchanges and networking breakfasts to those that would reap the most benefit from those relationship building activities. As a sole proprietor…there is no one to delegate too!

No doubt, I was a little rusty at that first event I attended at Sam’s Club in Langhorne, hosted by the Lower Bucks County Chamber.  Truth be told, I am still not Read the rest of this entry »

There is no denying the fact that a properly optimized video has power. American consumers love watching videos. 172 million U.S. Internet users watched online video content in just one month (comScore, Inc. Video Metrix Jan 2011) and that number continues to grow. It takes more than just good video SEO to break through the clutter. So where does a small business marketing team in Philadelphia begin to optimize their video content for increased website traffic?

Video Marketing Ranking Factors

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Listening to “The Voice of the Customer” has always been an earmark that separates super successful companies from mediocre players. eCommerce website’s have been tracking user behavior and personalizing the customer experience for years. Top eCommerce websites like... Brian Esienberg video on Small Business Optimization Read the rest of this entry »

Keyword selection is the most critical component of your website marketing strategy and it starts with solid research into the words and phrases potential clients would typically use to find your business. Searchers use keywords to help find a solution to a problem or challenge, therefore high value keywords for your business should ... Read the rest of this entry »

Open source web design often does very well in search engines. A Wordpress blog's performance is built on the quality of its content although there are a number of qualities built into a blog's underlying software that give it a leg up in search engine optimization (SEO). In considering your website development ... Read the rest of this entry »

Much like a direct mail postcard, a press release, or an advertisement, social media is a tactic. The tactic of social media engagement can be employed to establish an expertise in a single area, or a niche in a certain vertical market. When working to demonstrating credibility via social media, it is referred to as building “social authority”. One of the principal, key components... Read the rest of this entry »

Web 2.0 social networking sites represent an ever growing avalanche of user generated content that is sifted through by this team. Google has introduced Social Search ... Integrating Social, Search and Public Relations activities under a common umbrella will help you deliver a common voice and better manage the marketing communications across several consumer touch points. Measuring the ROI for all of your efforts are imperative for ...read more Read the rest of this entry »