Increase Website Conversions – The Power of Web Analytics

The vast majority of small business websites I have encountered do not use Google Analytics (or other forms of analytic tools) as effectively as they can. Most business owners have spent a few thousand dollars building their website but ignore one of the most important things you can do for your business. If knowledge is power, then your desire to measure user activity should be a top priority. This post Read the rest of this entry »

Optimizing Yelp Business Listings for Mobile Marketing Success

Up until recently, Yelp for business was just another one of those review websites I was optimizing for clients for the sake of the backlink and to help manage business reviews should any require a response. It was never a priority until late June when Apple announced Yelp will feed its new iPhone Maps application with the release of IOS 6. Read the rest of this entry »

Creative Web Content That Hooks Your Readers

Have you ever read a book and told friends you “couldn’t put it down?” The writer grabbed you from the title on the front cover and didn’t let you go until you’d read the entire thing. Your web content should have the same effect. Read the rest of this entry »

Mobile Website How To: Responsive Web Design

What is your Internet-surfing tool of choice? Smartphone? iPad? E-reader? In 2010, “Queen of the ‘Net” Mary Meeker predicted that by 2015, more consumers will connect to the Internet via mobile devices than to desktop PCs. It appears she was right. Every day more and more smartphones get activated and more websites are producing smartphone-optimized content. Read the rest of this entry »

Online Video Marketing is an Effective Tactic

My most exciting results from a marketing campaign came from a series of YouTube videos we produced for a community bank. We knew in our gut that the award-winning YouTube campaign would bolster increased traffic to the bank’s web site because it was creative and fun. But we had no idea how well it would achieve other key objectives, such as viral reach and page rankings, among several others. Read the rest of this entry »

Yahoo Small Business Marketing Dashboard Unveiled

This week Ms. Marissa Mayer becomes the new CEO of Yahoo after 20 years with Google. This is big news for the struggling search engine. Now 37 years old, she may have what it takes to turn this ship around. Local business advertising has been a primary focus for her and all online media giants for several years.

As part of our SEO product, explorations optimizes about seven local listings for our clients including Yahoo Local. Up until this week, we were limited in what we can do to make this local profile stand out. Well that has now changed Read the rest of this entry »

The Importance of Local SEO Optimization

The big search engines, like Google and Bing, are more sophisticated than ever. Their algorithms now focus on localization, searching for content that hones in on specific geographies. That’s why it’s more important than ever to “localize” your content Read the rest of this entry »

Why Local Business Marketing Should Embrace Mobile Phone Advertising

Why is Mobile Marketing a Hot Topic?

Remember when you got your 1st Blackberry? For me it was early 2003 and I could not put the thing down. Every time it buzzed, I had to see the email and reply right away. Very quickly I was addicted to my “crackberry”. Smartphone usage is growing at a phenomenal pace, faster than the blackberry and has penetrated over 44% of the US population. The vast majority of us are using search to find and navigate the local web. Over 70% of these folks Read the rest of this entry »

Link Building for SEO Trust & Authority

As we all know, links are the primary currency in the SEO world. The math behind Google measures your website social link buildingauthority by using link analysis as a primary ingredient of its PageRank algorithm. The savvier webmasters in years past were able to unravel the math and began developing ways of generating volumes of links through unsavory practices. Therefore the PageRank equation needed to develop into a more complex equation that dissects the value of the page passing the link. Today, more so than ever, the authority of the page Read the rest of this entry »

7 Tips for A Business Plan That Works

There are many important elements to consider when developing a business plan for your company, but the first step is to fully understand the main uses of a business-plan. A well-crafted Business Plan is a written document that: Read the rest of this entry »