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10 Most Effective Marketing Tools for Content Amplification

10 Most Effective Marketing Tools for Content Amplification

By in Marketing

Getting your content seen is perhaps the most crucial step in your B2B content marketing strategy. But with so much content out there, it can be challenging to find your well-deserved place in the spotlight. To ensure that your content receives the recognition it merits, check out the following ten tools for optimal content amplification […]

Managing Your Online Reputation

Managing Your Online Reputation

By in Consumer Reviews

I have been reading Andy Beale’s blog for years. Certainly one of the best bloggers for the online marketing space and he put together this Beginners Guide to Monitoring your online reputation several years ago. Some of the resources he mentions have changed since then but the fundamentals are all there. I will work towards writing […]

Winning in Google Local Search Requires Understanding

Winning in Google Local Search Requires Understanding

By in Local SEO

Your success in Google’s Local Search landscape starts with understanding typical consumer behavior. So it is important we learn from actual data like this local search behavior study . Over 5000 people responded to a survey and were observed using click tracking technology. Google uses this information to fine tune the math behind local searches […]

Personality vs. Product – A Marketing Challenge

Personality vs. Product – A Marketing Challenge

By in Web Video

John and Aileen Crowley are the real life inspiration behind the recently-released major motion picture Extraordinary Measures, starring Harrison Ford, Brendan Fraser and Keri Russell.  The movie, based on the book The Cure by Pulitzer Prize winning author Geeta Anand, chronicles the remarkable true story of one father’s race against time to quickly build a […]

Your Online Reputation Management Strategy for Corporate PR or Small Business

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Optimizing Yelp Business Listings for Mobile Marketing Success

Optimizing Yelp Business Listings for Mobile Marketing Success

Creative Web Content That Hooks Your Readers

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